Discover more about what goes on in your head with this guide to the brain and the mind, based on the latest neuroscience research. What is a brain and what is the mind? Do you only use 10% of your brain? Why do some people hear color? Simply The Brain explores everything that goes on in your brain when you think, feel, and perceive the world around you. If you simply want a jargon-free reference to the mind and the brain, this essential guide is packed with everything you need to understand the basics quickly and easily. Covering more than 90 key ideas from neurons and nerves to forming memories and brain implants, each succinct entry explains the concept more clearly than ever before. Combining bold, elegant graphics with easy-to-understand text, Simply The Brain is the perfect introduction to the subject for those who are short on time but hungry for knowledge.